Internationally bestselling author
The homepage wasn’t set up to promote the backlist as well as the latest book and as Manda was keen to promote older books that are still selling well it needed a strategic rethink as well as a new look.
Site security wasn’t as good as it could be due to poor technical maintenance, so for the new site Manda wanted a solution that was easy to maintain and gave her complete peace of mind.
” I wanted a site that actually worked — attracting new readers and keeping them engaged.”
The magazine-style layout is bold and clean and allows carefully chosen articles (based on phrases that people are searching for on Google) to be featured wherever we want them on a page. ‘You may also like‘ functionality is employed wherever possible to keep people reading. Each article is optimised for SEO which resulted in a number of them achieving page one Google ranking almost immediately, above broadsheet articles on similar topics.
This frees up key real estate on the page for articles giving more insight into the world of the books rather than long lists of reveiws that visitors are unlikely to read.
Because About pages are the second most visited page on any author site, we decided to take an innovative approach with a range of pieces designed to give the reader more than the usual author bio. These articles – Real Life, Political Life, Teaching Life – have proved immensly popular and have shown that getting more traffic to your author website and keeping those visitors engaged is eminently possible if you put the readers’ needs first.
“Traffic to my website has increased beyond anything we imagined and this, together with some strategic digital marketing, has translated directly into massively increased sales on backlist titles. “
Bold, magazine-style design with cinematic heading using images relating to the books.
Landing pages to promote free short stories - key to increasing sales of backlist and latest titles
Careful on-page SEO optimisation & full SEO strategy behind choice of articles
You-May-Also-Like functionality across the site.
Blog functionality used across the site (not just on the blog pages) to display book related articles.
QUESTIONS ABOUT A WEBSITE OR PROMOTING YOUR BOOKS?
I’m Faith Tilleray. I’m here at my computer most days and welcome any contact from human beings – particularly the special kind who write books. Pick up the phone anytime during work hours.