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A is for Author

Stand-out author websites – plus as much digital marketing support as you need

I’m on a mission to help published authors like you connect with more readers online.

It all starts with a great website – one that’s stylish (so looks amazing), and agile (so you can update it at will), and effective (so brings more sales, for more books, from more readers).

But it goes much further – a great website shouldn’t exist in isolation. It should be a hub for a much wider mix of digital marketing and social media activity. It should enable you to find and engage with more people who want to buy your books. And it should help you turn passive fans into ardent advocates.

And you can have as much, or as little, as you want – if you just want the website, that’s fine. If you want some friendly online marketing guidance, that’s still part of the service. And, if you ever want more help, I can put together a full package of digital support.

A specialist service delivered by someone who knows (and cares)

I’ve been specialising in this for more than five years.

I know all about the plight of published authors — in fact, I’m married to a bestselling author, and the main reason I got into this world was to rescue her from the poor service coming from other designers and digital agencies.

Along the way, I’ve worked with everyone from debut authors to international bestsellers.

And I bring together four scarce assets:

1. Up-to-date author marketing skills

2. An enviable eye for design

3. Deep technical know-how

4. A dogged determination to make a difference

Initially it was all me and only me. But, I’ve been bringing more people on board to help with the legwork.

And that leaves me free to do what I love best – find out about your challenges, create the concept for a standout website, and help you achieve your longer-term goals with a personalised digital marketing strategy.

Some of the authors I work with –
and what they say about me

Over the years, I’ve been lucky enough to work with some high-profile authors.
I’ve also been introduced to some amazing new names, who are just finding their way around today’s publishing landscape.
It’s work I love doing. And fortunately,  my clients think I do it extremely well.
 

HELEN RAPPAPORT

“Faith is one of the most creative, hard working and hands-on people I could have wished to work with. She is hugely generous with her time and really knows and understands how websites work and how to attract traffic to them.

She is always willing to go that extra mile to ensure that the website she designs is expertly tailored to the special skills and qualities of the client.”

SOPHIE HANNAH

“Faith has worked closely with me to deliver a top-notch website. Since our first contact she has listened patiently and worked hard, brimming with ideas and making them work.

Faith knows instinctively what will have the right effect and I couldn’t be happier with the website she has made for me. It has a personal touch that I don’t think I could have got from anyone else. I can’t recommend Faith highly enough!”

ANNA MAZZOLA

Faith is something rather special. She quickly grasps what her customers are looking for and sets about finding ways to realise their vision. In my case, that involved reading my novels and then producing designs which brilliantly reflected their rather dark nature.

She is also extremely savvy about the publishing industry and about what readers are looking for and writers want. Apart from anything else, she’s a real joy to work with.

EMMA FLINT

“I had no idea how to begin designing a website to promote my first book; Faith offered creative input, visual design, bags of ideas AND suggestions for content.

I’d work with her again in a heartbeat and have absolutely no hesitation in recommending her to anyone who needs an eyecatching solution that is completely tailored to their needs.”

Some of the reasons why my clients come to me

It all starts with a great-looking website.

But a well-functioning website is like a well-stocked garden. It’s a place that’s alive, and flourishing, and keeps giving you good reasons to come back for more.

So, I want to help you to nurture your website, and make it a hub for everything else you do online. That way, you can connect with more readers and sell more books more frequently to more people.

Here are a few examples of what’s achievable:

Amplify the support you get from your publisher

Because I work with published authors, I’ve also worked with lots of publishers, and understand them very well, including the brilliant support they do provide, and also the gaps in their promotional campaigns. By working hand-in-hand, we can often influence the way they market you and your books. We can also amplify their message, and extend their reach.

Turn passive fans into ardent advocates who pre-order your latest title

We all know the importance of having strong advocates, not just journalists, but super-fans, and everyday people who decide to recommend your books. One of the biggest benefits of digital marketing is how it can help you encourage more readers to become strong advocates. And, when the momentum builds, the impact on your pre-orders can be incredible.

Use Amazon, Google and Facebook to your advantage

At the heart of these huge digital platforms are a set of super-smart algorithms. Understand how those algorithms work, and you can turn them to your advantage – for example, getting you closer to the top of search results, introducing you to people who like similar authors, and putting your books in front of more eyeballs.

Maintain the launch momentum

You know the scenario. As a new book is launched, you get a sudden spike of interest and support, then it quickly ebbs away. With digital marketing, you can maintain the momentum, pushing the message out to more people, encouraging more of your fans to give you great reviews, and reminding potential readers why your book is well worth buying.

Give your backlist a boost

Often, all the attention goes to your latest book. But, there is SO much you could do to keep people interested in your backlist. For example, a little bit of well-targeted content marketing can easily get your name in front of people who are interested in the themes your write about. And a good backlist promotion almost always results in sales of other titles, especially if you’re writing a series.

Learn some tricks from the indies

Independently published books are grabbing a huge share of sales (+40% on Amazon). They’ve perfected the art and science of digital marketing, they doggedly deploy a set of sure-fire tricks and techniques, and you can easily ape their approach. Imagine what you could achieve if you were to put some of their online expertise behind your own books.

A simple six-step process

When you work with me, the only surprises you get should be pleasant ones.

Right up front, I like to get things straight and keep them unambiguous.

So, I have some simple pricing plans (with an emphasis on affordability and value).

When I’m engaging with a client, I always follow a well-proven, six-step process.

I also keep you informed, every step of the way.

And I’m never happy until you’re delighted with your new website – and you know how to make it work for you.

 

It’s really not that hard

If you’ve got this far down the page, you’re probably interested in what’s on offer.

But I want to emphasise one last thing: doing things digitally is really not that hard.

I make it really easy for you to keep your website fresh and updated (everything is built using WordPress, and I can leave you with lots of videos and how-to-guides).

I also give you a step-by-step programme of simple digital marketing and social media activity.

But, don’t worry. If you don’t want to, or don’t have time, there’s no need to do any of this by yourself. With a growing team of digital marketing specialists, I can provide a full package of support for as long as you want it.

QUESTIONS ABOUT A WEBSITE OR PROMOTING YOUR BOOKS?

LET'S TALK!

I'm Faith Tilleray. I'm here at my computer most days and welcome any contact from human beings – particularly the special kind who write books. 
Pick up the phone anytime during work hours.